Industry News

NBWA Releases Beer Purchasers’ Index for April 2020

Allison Schneider - - National Beer Wholesalers Association

ALEXANDRIA, Va. — Today, the National Beer Wholesalers Association (NBWA) released the Beer Purchasers’ Index (BPI) for April 2020. 

The COVID-19 crisis has presented the economy and beer market with unprecedented challenges. Getting the right products safely into the right places to meet consumer demand has become more challenging and complicated than ever before.

Craft Beer Boom: The Numbers Behind the Industry’s Explosive Growth

Katie Jones - - Visual Capitalist

All movements start with rebellion, and the craft beer revolution is no different.

Born from the frustration of mass-produced beer made from cheap ingredients, entrepreneurs went head-to-head with global brewery giants to showcase local and independent craftsmanship.

Suddenly, drinking beer became less about the alcoholic content and more about the quality and experience. Craft beer allowed for constantly changing flavors, recipes, and stories. With sales accounting for 24% of U.S. beer market worth over $114 billion, the global craft beer movement has been historic.

The beer industry’s impact on Arizona

Sierra Ciaramella - - Chamber Business News

It comes as no surprise that the beer industry is prominent in Arizona, but what is its economic impact on the state?

A report commissioned by the Beer Institute and the National Beer Wholesalers Association lays out the economic impact on the nation and the states throughout, including Arizona.

According to the report based on 2018 Arizona data, the nation's beer industry contributes more than $5.4 billion annually to Arizona's economy.

Is Legal Marijuana Hurting Beer Sales Or Helping Them?

Mike Adams - - Forbes

The cannabis trade has tried to convince the public that legal weed is not only a creator of jobs and salvation's wing for local economies but that it is also an industry wrecking machine with the power to snuff out all of the competitors within the inebriation market. Its arch nemesis in this nail-biting mission to contribute to the unsobering of America is none other than the alcohol industry.

New Report Examines Challenges & Solutions for Fake IDs in Evolving Retail Environment

Danielle Duchesne - - Center for Alcohol Policy

ALEXANDRIA, Va. - The Center for Alcohol Policy has released a new report, "Fake IDs in America: Challenges of Identification and the Critical Need for Training," authored by Susan Dworak, CEO of Real Identities, LLC. The report outlines current challenges posed by fake IDs, identifies best practices for verifying identification on alcohol sales, and proactive measures policymakers, regulators and licensees can take to protect against alcohol purchases with fake IDs. Dworak explains that as new technologies and consumer patterns evolve, age verification for purchasing alcohol and other regulated products becomes more challenging – and this is a serious problem for alcohol retailers and their employees as well as for communities and general public health.

Women Represent Big Opportunity for Beer Industry

Justin Kendall - - Brewbound

Beer companies haven’t effectively marketed to women, and they’re leaving a lot of opportunity for increased sales on the table, according to Bridget Brennan, CEO of Chicago-based consulting group the Female Factor.

“We can’t underestimate that there has been, from a beer industry standpoint, a 150-year head start in marketing the product to guys as a guy’s product,” she told industry stakeholders who attended the Beer Institute’s annual meeting in Milwaukee, Wisconsin, this week.

“We are still in the early days of marketing the product to women, and there is nothing but runway,” she added.

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