Industry News

Is Legal Marijuana Hurting Beer Sales Or Helping Them?

Mike Adams - - Forbes

The cannabis trade has tried to convince the public that legal weed is not only a creator of jobs and salvation's wing for local economies but that it is also an industry wrecking machine with the power to snuff out all of the competitors within the inebriation market. Its arch nemesis in this nail-biting mission to contribute to the unsobering of America is none other than the alcohol industry.

New Report Examines Challenges & Solutions for Fake IDs in Evolving Retail Environment

Danielle Duchesne - - Center for Alcohol Policy

ALEXANDRIA, Va. - The Center for Alcohol Policy has released a new report, "Fake IDs in America: Challenges of Identification and the Critical Need for Training," authored by Susan Dworak, CEO of Real Identities, LLC. The report outlines current challenges posed by fake IDs, identifies best practices for verifying identification on alcohol sales, and proactive measures policymakers, regulators and licensees can take to protect against alcohol purchases with fake IDs. Dworak explains that as new technologies and consumer patterns evolve, age verification for purchasing alcohol and other regulated products becomes more challenging – and this is a serious problem for alcohol retailers and their employees as well as for communities and general public health.

Women Represent Big Opportunity for Beer Industry

Justin Kendall - - Brewbound

Beer companies haven’t effectively marketed to women, and they’re leaving a lot of opportunity for increased sales on the table, according to Bridget Brennan, CEO of Chicago-based consulting group the Female Factor.

“We can’t underestimate that there has been, from a beer industry standpoint, a 150-year head start in marketing the product to guys as a guy’s product,” she told industry stakeholders who attended the Beer Institute’s annual meeting in Milwaukee, Wisconsin, this week.

“We are still in the early days of marketing the product to women, and there is nothing but runway,” she added.

America's Gone Beer Mad: 100 Breweries Or More In Nearly Half Of U.S. States

Gary Stoller - - Forbes

The USA has gone beer crazy. More than 9,000 breweries are in the country, and more than half of U.S. states have at least 100 breweries within their borders, an analysis of the U.S. Treasury Department's most recent statistics reveals.

The statistics, as of March 31, clearly show the impact of the craft-beer explosion in recent years and how widespread the phenomenon is.

"Since 2013, the number of breweries has doubled in 34 states and tripled in nine," says Bart Watson, the chief economist of the Brewers Association trade group.

Beer Institute Shares Results of 2 Consumer Surveys at Annual Meeting

Justin Kendall - - Brewbound

The Beer Institute (BI) unveiled a pair of surveys during the first day of the trade group's annual meeting in Milwaukee, Wisconsin, indicating public support for many industry issues as well as apathy from young drinkers.

In his opening remarks, BI president and CEO Jim McGreevy shared the results of a poll conducted by Washington, D.C.-based market research firm Morning Consult on several hot button industry issues, including excise tax reform, President Donald Trump's tariffs on aluminum, FDA menu labeling and voluntary disclosure of serving data.

AB InBev CEO: ‘Beer needs to play the natural card more’

Rachel Arthur - -

Beer is all about natural ingredients: and that's something the industry needs to emphasize in order to appeal to today's consumers, says AB InBev CEO Carlos Brito. And beer also needs to learn from wine and highlight its connections to agriculture and farming.


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