Missouri Drops Bomb on Jägermeister, Levies $11.75 Million Fine on Spirits Brand for Franchise Law Violations

Jägermeister was ordered to pay $11.75 million in damages after a Missouri federal jury found Mast-Jägermeister in violation of the state's Franchise Act. The German liquor company attempted to "terminate without cause" its relationship with family-owned Missouri beverage distributor Major Brands, which was the distributor of Jägermeister in Missouri, and replace it with national distributor Southern Glazer's Wine & Spirits, according to Law360.

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