Once mocked, no/low-alcohol has made its mark in the beverage category, with many in the industry predicting it has long-term staying power. Beverage companies have quickly taken notice.
"The dynamic no/low-alcohol category presents opportunities for incremental sales growth as consumers are recruited from drinks categories such as soft drinks and water," said Susie Goldspink, the head of no- and low-alcohol at IWSR. "As more people opt to avoid alcohol on certain occasions – or abstain from it altogether – no-alcohol is steadily increasing its share of the no/low category."
