Craft Brewers Find That Making A Statement Sells Beer

From the moment Beale's Brewery's latest release, YOUR MANAGER IS BITCH (YMIB), hit the social media superhighway and went viral, it proved yet again one fact that is integral to craft beer success. That consumers want to feel a personal connection to their brands. Making a statement using their beer labels, the billboard to their customers, to advocate for a cause can and often is successful for their business.

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