In the last issue, we noted the number of annual traffic fatalities, according to the National Transportation Safety Board (NTSB), but what we didn't mention was that of the more than 36,000 highway fatalities in 2019, 3,142 were directly linked to distracted driving.
Distractions in the cab are more pervasive than they've ever been, thanks largely to the temptation of consumer technology that virtually everyone carries with them every waking moment of the day. That's why it's critical that every beverage distributor have some sort of distracted driver policy in place. But that's the easy, non-controversial part. The difficult part is enforcement, the tools available for which might make some drivers uncomfortable. That's because they involve in-cab cameras that can record the driver's every move, which can be perceived as a bit Big-Brother-esque.