Why Craft Beer Will Be Almost Unrecognizable By The Year 2020

The folks at the Brewers Association craft beer industry group want a 20% share of the beer industry by 2020. It's how they get to that point that should concern beer drinkers.As the Brewers Association revealed during its Craft Brewers Conference in Portland, Ore., last month, craft beer now accounts for 11% of U.S. beer sales by volume and 19.3% of beer sales by dollar value. When the Brewers Association talks about that 20% share in five years, it's looking for volume and doesn't see any reason that kind of growth shouldn't be possible.

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