Social Responsibility

We Care!

Across the nation there are numerous programs sponsored by beer distributors to emphasize alcohol safety and education. Just as alcohol regulations vary from state to state, so do distributor-sponsored responsibility programs. All of the programs, however, share a common goal: to promote safety in the communities where our families live, work and play.


Own Up

Own Up












Own Up is an initiative focused on underage drinking awareness and prevention among Arizona’s youth, parents, teachers and community. By encouraging open conversations about the risks and consequences of underage drinking, the campaign aims to build a movement of responsible teens and adults who are proud to Own Up to their decisions and avoid the consequences associated with underage drinking.

Own Up is an industry sponsored campaign, and was first launched in spring 2012 by the Beverage Alcohol Community Information Council (BACIC) in collaboration with and funded by the Governor’s Office of Highway Safety. The campaign is a compliment to the various programs implemented by Arizona’s beverage-alcohol industry that seek to encourage a responsibility-mindset when it comes to alcohol. Own Up will target teens, parents, educators, local restaurants, bars and other influencers with in-school promotions, partnerships and resources to change the mindset about underage drinking and its far-reaching implications.

Own Up is a social platform that encourages real discussions and provides education and support to parents, teens and other influencers. The initiative supports public awareness promotions to proactively engage the community, encouraging involvement, and responsibility for prevention.

Through Own Up, BACIC seeks to ensure that underage individuals do not consume alcoholic beverages and to impress upon adults the importance of treating alcohol products responsibly and in moderation.

For more information, visit


Raise the Bar

Raise the BarRaise the Bar (RTB) is a program sponsored by the Beverage Alcohol Community Information Council (BACIC).  Raise the Bar recognizes participating liquor-licensed establishments for reducing and eliminating the concerns surrounding alcohol consumption in their communities and neighborhoods.  RTB is funded through program sponsors and seeks the participation of retail bar owners throughout the state.

For more information, visit

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