“LAST CALL FOR CRAFT BEER”? HARDLY

Give Jim Koch points for consistency.

He’s built Boston Beer Co. from an industry upstart to an establishment player that is losing share and drinkers to a new generation of craft brewers. But along the way he hasn’t outgrown a penchant for taking shots at competitors.

His latest salvo appeared in a New York Times op-ed titled, provocatively, “Is It Last Call for Craft Beer?”