It's hardly news that craft beer is incredibly popular among the millennial demographic. But considering that this consumer base, at least by Nielsen measures, consists of anyone born between 1977 and 1994, it can be hard to market to them armed with that information alone.
As such, the bulk of Thursday's "Power Hour" conference call, hosted by the Brewers Association, was spent further dissecting this demographic, specifically highlighting the untapped potential there is in the Hispanic population of young drinkers.
