U.S. craft beer's success at home is great and all, but reaching Hasselhoff levels of popularity in Germany is a far more impressive milestone.
Let's start off by saying that craft beer isn't exactly a new concept outside the U.S. The Australian craft-beer industry has grown about 13% each year since 2003. In Ireland, the burgeoning industry has tripled in size since 2011 and makes more than 50% of Ireland-produced beer exports while taking on multinational companies including Heineken and Diageo, which have bought up traditional Irish brands Guinness, Murphy's and Beamish. The Esquire Network's "Brew Dogs" looks at U.S. craft beer through the eyes of brewers from Scottish craft brewery BrewDog. Some of the best craft beer in the world, at least according to BeerAdvocate at RateBeer, is being brewed by Mikkel Borg Bjergsø's Copenhagen-based Mikkeller.