The Bar

Also known as, What is Happening in the World of Beer and Wine. Sometimes newsworthy, usually noteworthy, always interesting, information about our favorite subject, beer and wine.

Music makes beer taste better

- Science Daily

Music can influence how much you like the taste of beer, according to a study published in Frontiers in Psychology.

Their findings suggest that a range of multisensory information, such as sound, sensation, shape and color, can influence the way we perceive taste.

The Brussels Beer Project collaborated with UK band The Editors to produce a porter-style beer that took inspiration from the musical and visual identity of the band.

Ancient Pay Stub Shows Workers Were Paid In Beer

- NPR

The British Museum has a 5,000-year-old tablet from the ancient Mesopotamian city of Uruk that is likely a pay stub. Historians say beer at that time was thick and starchy — basically liquid bread.

Will Mega Beer Merger Lead To Higher Prices & Fewer Choices For Consumers?

Ashlee Kieler - - Consumerist

With a $104.2 billion merger agreed to in principle, beer giants Anheuser-Busch InBev and SABMiller could be walking down the aisle soon, creating a company that provides nearly 70% of the beer sold in the U.S. While such a mega-merger might be beneficial to the companies as far as increasing market share and cutting costs, the deal could have some very real consequences for consumers – and other beer producers.
While we can't know for sure just what the outcome of the proposed merger will be for consumers, AB InBev (ABI), SABMiller and the hundreds of other smaller brewers, antitrust experts provided Consumerist with a few plausible scenarios, none of which really benefit the consumer.
In fact, Diana Moss, president of the American Antitrust Institute, tells Consumerist that virtually no merger scenario between the two companies would benefit consumers. Instead, the deal spells higher prices, fewer choices, and a harder life for smaller craft brewers.

Millennials drive demand for craft beer, wine and spirits

Janet Forgrieve - - Smart Blogs

Descriptions including "craft", "small batch," "custom," "limited edition" and "artisan/artisanal" are more likely to influence the purchasing decisions of millennials than they are to sway older consumers, according to a recent Harris Poll. Chefs and restaurateurs are finding ways to feed the trend — the Culinary Institute of America will hold a Crafting Beer and Food Summit in October, bringing together master brewers and chefs to create menus that complement craft beers.

Three Cheers for Three-Tier And Your Craft Beer Distributor

Keeli Monroe - - Brew Studs

I'd like to present a handful of scenarios to you:
It's 5:00 P.M. on a Friday (finally), and like many Americans, your work week is ending. You're ready for two things: the weekend, and some good damn beer – because let's be honest, the weekend isn't the weekend without the good damn beer. Lucky you, because this is America. Prohibition is dead, and you've got options!

How to drink beer like a local around the world

Roberto A. Ferdman - - Washington Post

Travel the world, and you'll find there's quite a bit of disagreement about what the best—or at least preferred—beer looks like.

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