In the immortal words of rapper Serengeti, "favorite actor Dennehy, favorite drink O'Doul's." Serengeti would be pleased to learn that in 2023, the world of non-alcoholic beverages is expanding, and O'Doul's is, at this point, mostly just a punchline. But in an exploding market, who do NA brewers—of which there are a growing number—view as their core customer?
