The Average NA Beer Drinker Isn’t Who You Think

In the immortal words of rapper Serengeti, "favorite actor Dennehy, favorite drink O'Doul's." Serengeti would be pleased to learn that in 2023, the world of non-alcoholic beverages is expanding, and O'Doul's is, at this point, mostly just a punchline. But in an exploding market, who do NA brewers—of which there are a growing number—view as their core customer?

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