Why Beer Costs What It Does

Belly up to any bar in America, and chances are good there's beer for sale. Whether it's in a can, a bottle, or a glass filled from a tap, that serving of beer comes at a price. But prices for the same kind of beer can vary a lot from bar to bar, and the same bar or restaurant may even offer the same beer at different prices, depending on the vessel it's served in. 

Michael Naessens is the owner of Eulogy Belgian Tavern and Bierstube, two long-established beer-centric bars in Philadelphia. Prior to his full-time work in the service industry, Naessens was a CPA at PricewaterhouseCoopers and Campbell's Soup. Naessens spent some time living in Belgium as part of his Campbell's work, and he took the opportunity to hone his Belgian beer expertise. As you'd imagine, he brings an accountant's eye to running his businesses, and thinks a lot about prices and how they are perceived by customers.

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