Work with Retailer Partners to Promote Responsibility:
The retail establishments that beer distributors serve are on the front lines in the fight against underage purchase and consumption of alcohol. Beer distributors do not sell to retailers with suspended licenses. Distributors support face-to-face transactions and oppose the sale of alcohol products outside the established state-based regulatory structure.
Beer distributors provide retailers with "WE I.D." materials to help them send a strong message that alcohol will be sold only to people who provide valid proof that they are of legal drinking age. Materials include signs, posters or stickers and are often the first visual seen on cooler doors and at cash registers when consumers purchase licensed beverages. Distributors also sponsor programs to teach retail employees to recognize falsified identification cards.
Bartenders, servers and concession-stand operators have the responsibility of making sure patrons of legal drinking age are consuming licensed beverages responsibly. Beer distributors assist retail establishments by helping to educate those serving 
licensed beverages on the best way to ensure their products are enjoyed responsibly by adults. Many beer distributors have "Training For Intervention ProcedureS" ("TIPS") instructors on staff and host training seminars at distributorships to ensure alcohol products do not fall into the wrong hands.
For more information about our involvement with social responsibility and what is being done in your community, check out the following links:
Anheuser-Busch Public Awareness Campaigns:
Alcohol Stats - Our World. Our Responsibility
Responsible Drinking
Drunk Driving Prevention
Underage Drinking Prevention
College Programs
MillerCoors Public Awareness Campaigns:
Responsibility Marketing Practice
Drunk Driving Prevention
Underage Access Prevention
Responsibility on College Campuses
Responsible Fan Behavior
Employee Training
Because alcohol beverages are available at many social events, beer distributors actively promote responsible consumption and the use of designated drivers. Beer distributors also sponsor alternative transportation programs to help ensure that no one who has had too much to drink gets behind the wheel of a vehicle. 
Across the nation there are numerous programs sponsored by beer distributors to emphasize alcohol safety and education. Just as alcohol regulations vary from state to state, so do distributor-sponsored responsibility programs. All of the programs, however, share a common goal: to promote safety in the communities where our families live, work and play. 
"Parents are the first line of defense against underage drinking, but it can be daunting to know exactly what to say. This booklet helps guide parents through these conversations with their kids," said Dr. Sandra Schneider, American College of Emergency Physicians (ACEP) president, in an ACEP news release.