Music makes beer taste better

The music played in a bar can impact how much you enjoy your drink

Music can influence how much you like the taste of beer, according to a study published in Frontiers in Psychology.

Their findings suggest that a range of multisensory information, such as sound, sensation, shape and color, can influence the way we perceive taste.

The Brussels Beer Project collaborated with UK band The Editors to produce a porter-style beer that took inspiration from the musical and visual identity of the band.

beer bottles

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